PRIVACY POLICY

Editorial Cerne, the trade name of 68.605.657 Jenifer dos Santos de Souza, registered under Brazilian Business Registration (CNPJ) no. 68.605.657/0001-16, with its principal place of business in Campinas, State of São Paulo, Brazil, respects the privacy of its users and customers and is committed to protecting personal data related to the use of its website and the purchase of its works.

This Privacy Policy explains how information and personal data may be processed in connection with editorialcerne.com and services related to Editorial Cerne, in accordance with applicable Brazilian legislation, especially the Brazilian General Data Protection Law — LGPD (Law no. 13,709/2018).

1. IDENTIFICATION

For the purposes of this Privacy Policy:

Trade name: Editorial Cerne Responsible party: 68.605.657 Jenifer dos Santos de Souza Brazilian Business Registration (CNPJ): 68.605.657/0001-16 Principal place of business: Campinas – SP, Brazil Email: support@editorialcerne.com Website: editorialcerne.com

2. DATA AND INFORMATION PROCESSED

The Editorial Cerne website does not offer account creation, user registration, a newsletter, or its own form intended for the direct collection of personal data.

During browsing, however, certain technical information may be collected or processed automatically through cookies, pixels, and similar technologies. Depending on the technology used, this information may relate, for example, to pages visited, interactions performed, browser, device, and other technical browsing data.

When a user decides to purchase a work, the user is directed to an external checkout environment, where the data required to complete the purchase is provided.

3. PURCHASES AND PAYMENT PROCESSING

Purchases of works sold by Editorial Cerne are processed through the Hotmart platform.

When clicking a purchase button, the user may be directed to the platform’s checkout environment, where the information required to process the transaction, identify the purchaser, provide the purchased work, and perform other activities related to the purchase will be requested.

Data provided directly in that environment will also be subject to the privacy policies, terms, and practices adopted by the platform responsible for checkout.

4. PURPOSES OF PROCESSING

Where applicable, personal data and information related to use of the website and purchases may be processed to:

• enable and process the purchase of works;
• identify and confirm payments;
• provide the purchased work to the customer;
• provide customer service and support;
• prevent fraud and misuse;
• comply with legal, regulatory, tax, and accounting obligations;
• understand how the website operates and performs;
• measure visits, interactions, advertising campaigns, and conversions;
• improve the user experience and Editorial Cerne’s activities.

Processing will be carried out according to the legal bases applicable to each situation under the LGPD.

5. COOKIES AND MEASUREMENT TECHNOLOGIES

The website may use cookies, pixels, and similar technologies to provide certain functionality, understand how pages are used, and measure the performance of promotional campaigns.

These technologies may include the Meta Pixel, used to measure visits, interactions, and conversions related to Editorial Cerne’s advertising campaigns.

Certain technical information may be transmitted to the providers of these technologies according to the settings used and the policies applicable to each service.

6. DATA SHARING

Editorial Cerne does not sell the personal data of its users or customers.

Data and information may, however, be processed or shared with service providers when necessary to operate the website, process and confirm purchases, provide purchased works, offer support, measure results, prevent fraud, or comply with legal obligations.

Where applicable, these providers may include checkout and payment platforms, hosting and technology infrastructure providers, and analytics, measurement, and advertising services.

Data may also be made available to competent authorities when required by law or a valid order.

7. STORAGE AND SECURITY

Editorial Cerne seeks to adopt appropriate security measures and use providers compatible with its activities to protect personal data against unauthorised access and accidental or unlawful destruction, loss, alteration, disclosure, or misuse.

Data will be kept for the period necessary to fulfil the purposes related to processing, subject to the retention circumstances provided for by applicable law.

8. DATA SUBJECT RIGHTS

Under the LGPD, a data subject may exercise, as applicable to the processing carried out, rights such as:

• confirmation that processing exists;
• access to personal data;
• correction of incomplete, inaccurate, or outdated data;
• anonymisation, blocking, or deletion of unnecessary or excessive data, or data processed in breach of the law;
• data portability, subject to applicable legal and regulatory conditions;
• information about the entities with which data has been shared;
• deletion of data processed on the basis of consent, subject to lawful retention circumstances;
• information about the possibility of withholding consent and the consequences of doing so, where applicable;
• withdrawal of consent, when consent is the legal basis used;
• objection to processing in the circumstances provided for by law;
• exercise of other rights guaranteed by applicable legislation.

To exercise rights or request clarification concerning the processing of personal data, the data subject may contact:

support@editorialcerne.com

Editorial Cerne may request information needed to confirm the requester’s identity and protect data against fraudulent requests or requests made by unauthorised third parties.

9. THIRD-PARTY SERVICES AND PAGES

The website may contain links to environments managed by third parties, including platforms used to process purchases.

When accessing these environments, data processing may also be subject to the terms and privacy policies of the respective responsible parties.

Users are encouraged to review those policies before providing personal data.

10. CHANGES TO THIS PRIVACY POLICY

This Policy may be updated to reflect changes in Editorial Cerne’s activities, the services and technologies used, or applicable legislation.

The current version will be made available on this page together with its respective update date.

11. CONTACT

Questions, requests, or matters related to this Privacy Policy or the processing of personal data may be sent to:

Editorial Cerne 68.605.657 Jenifer dos Santos de Souza Brazilian Business Registration (CNPJ): 68.605.657/0001-16 Campinas – SP, Brazil Email: support@editorialcerne.com